Bring product sampling to consumer devices with online campaigns.

Bring product sampling to consumer devices with online campaigns.

Use Odore’s e-sampling platform to create hyper-targeted campaigns with immersive content and relevant recommendations - ensuring your samples reach the right consumers.

Also available as a hybrid solution

Social media targeting

Brands begin by selecting which social media platforms they wish to launch their ads on. They can then begin hyper targeting based on preferences, location, gender, age, and more.

Email targeting

Brands can upload their interfaces which can then be embedded for email marketing purposes. Use existing contacts on the Odore portal or upload new ones. All email campaigns can be managed on your bespoke Odore dashboard.

Web based embedding

The Odore platform provides an easy-to-use building process to ultimately create a seamless consumer experience to be embedded on your website.

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How online sampling works

01

Build a campaign on Odore’s platform

Select the online mediums you would like to deploy for customers to engage with your campaign and have the sample sent directly to them. Use our portal to make use of marketing automation services, e.g. direct integration with several social media leads, email marketing service, website embedding technologies, and more.

02

Define your campaign

Determine the products you wish to sample and select your target audience. Then, target consumers based on location, gender, and age. One step further, hyper-target using interests, behaviours, and more. Our technology is extremely versatile; integrate it directly into your online communication (website, CRM, social, influencers, and more). Now, define which data metrics you wish to collect.

03

Create Experiences

Whether it’s a survey, profiling experience or even an interactive game. Odore will work closely with you to design and build bespoke experiences that suits your needs and marketing strategy, ensuring maximum engagement from your customers.

04

Fulfilment: we do the work for you

Odore provides all services to the point of fulfilment. Odore’s fulfilment centres will take overall capacities, including but not limited to, receiving, packaging, and shipping. All you have to do is send us your samples, and we ensure they reach your customer’s homes.

05

Get your insights

Use our dashboard to view your campaign performance along with demographic information, live analytics and customer insights.

06

Touchpoints

Take your campaign one step further by following up with your customers after they have received the sample and get useful information such as product reviews, purchase intent, and more.

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Use the power of online campaigns to

Hyper-target through social media

Create your custom online sampling campaigns through our portal.

Design emails that convert

Ability to hyper-target customers based on your desired parameters (i.e preferences, location, gender, age, and more).

Embed fresh experiences

Campaigns run through email or social media (including Instagram, Facebook, Snapchat, and more).

Engage consumers

Live campaign tracking where you can see conversions, redemptions, impressions and other key metrics.

Hyper-target through social media

Create your custom online sampling campaigns through our portal.

Design emails that convert

Ability to hyper-target customers based on your desired parameters (i.e preferences, location, gender, age, and more).

Embed fresh experiences

Campaigns run through email or social media (including Instagram, Facebook, Snapchat, and more).

Engage consumers

Live campaign tracking where you can see conversions, redemptions, impressions and other key metrics.

Featured Case Study

How we’ve helped Miller Harris improve sample distribution

View case study

Reach New Customers
Reach New Customers
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Our e-sampling platform leverages technology to allow you to amplify your reach

Enhance Customer Journey
Enhance Customer Journey
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Provide a seamless and connected journey through immersive and engaging experiences

Hyper Target Campaigns
Hyper Target Campaigns
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Focused campaigns ensure your campaign is targeted to the right demographic and following

Measure Impact of Campaigns
Measure Impact of Campaigns
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Our platform allows you to track each and every sample, ensuring the samples get to your customers

Retarget Your Customers
Retarget Your Customers
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Collect genuine and instant feedback about your products, directly from your customers

Learn Who is Purchashing
Learn Who is Purchashing
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Find out your real customers, who purchase your products

How Consumers React to Online Campaigns

01

A shopper is introduced to your interactive questionnaire

While browsing the internet, consumers are presented with a survey and are invited to complete it to help us build a profile.

02

The shopper is rewarded with a tailor-picked recommendation.

Your campaign powered by Odore uses an algorithm that gathers insights, filters products, and recommends the best sample for the user.

03

The shopper receives and tests the personalized sample.

Once the product is delivered to the shopper’s doorstep, they’ll be excited to try out their new sample in the comfort of their home.

04

The shopper becomes your brand advocate.

If the recipient is satisfied with the sample and enjoys their experience, they become customers who are encouraged to recommend you to others.

05

All taken care of

Odore provides all services to the point of fulfilment. Odore’s fulfilment centres will take over all capacities, including but not limited to, receiving, packaging, and shipping.

Get the best of both worlds with our Hybrid Solution

When you couple your interactive online campaigns with Odore smart devices, you create a focused consumer experience that is intentional and intimate.

Learn more

The past decade has seen e-commerce move well beyond the stage of being “just another buzzword”. In fact, the recent COVID-19 pandemic has further accelerated digital adoption to previously unforeseen levels.

Internet sales as a percentage of total retail sales in the UK have hit an all-time high of 32% this past month, with this number expected to grow even further. The same trend has been observed in the beauty industry, with the NPD Group reporting an increase of 24% in online sales of self-care products inQ1 2020, as compared to Q1 2019.

Digitalisation is set to be a key trendin the beauty industry in the coming years, which means that beauty companies are going to have to find innovative approaches towards traditional marketing in order to stay relevant to customers.

One such area ripe for change is product sampling, a key component of marketing for beauty brands. In fact, free beauty samples rank as the third most influential factor in purchase decisions, following peer and family recommendations, making them an invaluable addition to any effective beauty sales strategy.

So how can brands make their product sampling campaigns more effective? Read on to know more.

With the advent of e-commerce in the beauty industry, the traditional playing field for product sampling has been irrevocably altered. As an increasing number of customers flock online, it is vital for brands to find a way to keep up with their target audience and create meaningful and personalised sampling campaigns on digital channels.

Several beauty brands have already taken a crack at product sampling online, offering a variety of virtual try-on experiences and personalised recommendation tools to help drive sales. Charlotte Tilbury’s “Magic Mirror”, for example, allows customers to test products in real time using their mobile phones. Estee Lauder’s virtual chatbot guides customers in finding their perfect skincare routine, even connecting them to a live skin expert for recommendations.

Such experiences highlight the ability of brands to create innovative sampling campaigns, while layering them with theconvenience, personalisation, and measurability that online channels offer.

Perhaps the biggest advantagethat online channels offer when it comes to sampling is the ability to target and personalise campaigns effectively. Online sampling campaigns allow you to directly identify your most profitable segments and gather a wealth of data from them to help you respond more effectively to their needs. This sort of data is quite hard, if not impossible, to obtain on a shop floor, effectively losing you the opportunity of learning any more about your customer.

What’s more, online sampling can actually be more cost effective in the long run, by helping you to weed out “freebie seekers”who consume samples without making any purchases. This is because participating in online sampling campaigns usually comprises an activity that requires some involvement, like a form fill, quiz, or survey. This can be a deterrent to people who are looking for a quick grab-and-go beauty sample, thereby helping you acquire qualified leads in the long term.

Finally, running a sampling campaign online gives you an unforeseen level of visibility on key performance metrics, such as conversion, customer lifetime value, retention, and more. In traditional in-store sampling, you tend to lose this visibility the second the customer takes your sample and walks away. The ability to view actual results can be invaluable in measuring the effectiveness of your marketing, and your return on investment.

While it can be tempting to divert your entire marketing budget towards digital media, a word of caution before you take the leap. In truth, a whopping 81% of beauty sales still currently take place offline. While this number is fast changing, the power of in-store sampling and experiential marketing is not to be discounted. All roads lead towards the inevitable dominance of digital, but in the interim, in-store sampling is still a must.

A more cohesive approach in which you aim to target customers online as well as in-store, would be the best strategy to capture the maximum opportunity from your sampling campaigns. Innovative hybrid technologies, such as our unique in-store sampling device, allow your customers to receive personalised product recommendations in store, while also helping to capture valuable data that can be used for remarketing and to drive long-term customer engagement.